Google Ads App Campaigns are one of the best methods to reach new users with your mobile app. What makes Google Ads App Campaigns special is that you can surface your mobile application ads across search, Gmail, Google Display Network, YouTube, Google Play Store – making Google AC a flagship component of any mobile app ads campaign.
What is Google Ads App Campaigns?
Google Ads App Campaigns are the way to automate application promotion ads campaigns so that you can scale them across multiple advertisement groups and either increase the rate of installs you generate or direct those users into in-app like buying an item or feature, downloading an app update, etc.
How to does it work?
Setting up a Google Ads App Campaign is simple and can just moments if you already know your objective. You pick a goal for your Google Ads App Campaign, update your advertisement assets, and specify your target cost-per-install or cost each action also a maximum daily budget.
If you do not have any creative assets specified, the Google platform automatically chooses videos or photos from your listing on the Android Play Store.
Google Ads App Campaigns remove the requirement for manual testing. In its place, brands supply Google with many lines of words and other mixed media assets such as photos and video. Google then creates several ads from your media inventory and shows them to examine which ones are most successful.
Five methods to optimize your Google Ads App Campaigns
Though Google does most of the difficult work, there’re still some methods to ensure you are getting the most out of your advertisements.
Let’s take a look at the best 5 methods to optimize your Google Ads App Campaign.
Upload assets that support your ultimate goals
When assigning ultimate goals to your Google Ads App Campaigns, it is vital to pick assets that align with those ultimate goals.
The 3 main advertising goals usually fall below 3 categories.
- Install campaigns – if app installs are the main goal of your Google Ads App Campaigns, you will want to run an install that solves a difficult point among your audience and provides users a reason to install your app.
- Purchase campaigns – The ads campaigns are designed to persuade users to make in-app shopping, so showing attractive creative and enticing provides will assist to drive conversions.
- Retention Campaigns – If longevity is your ultimate goal, it is vital to incorporate a function that keeps users interested and connected with your product.
Set a Budget for Google machine learning
Google can take up to 7 days to get a grasp on how your advertisement is doing, so it is vital to have a budget high enough for it to gain a right gauge of how your advertisement is performing.
This normally means setting a minimum daily budget that’s at least fifty times that of your CPI target or 10 times that your CPA target so that it has enough volume each day to meet your target.
Conversely, setting this budget plan will also limit Google from investing more funds than you are comfortable with while figuring out how every ad performs.
By keeping your budget requirement for at least fifteen days, you will provide Google enough advertisement spending to keep right track of your app install campaigns while preventing overspending.
Regularly test your Text and image assets
Just because Google can mechanically optimize your ads does not mean your work is done. While it can pick the finest mix of options from your media inventory, it is limited solely to that inventory.
We have seen creativity completely change the game of Google Ads App Campaigns in terms of performance. It is also very important to ensure you’re using the different photo sizes as well as video aspect ratios for your creativity.
Various sizes of these creative types unlock different inventory. If you are only using square videos of images, you are not reaching full-rate potential because you do not have access to a banner photo or portrait video inventory.
With Google AC, one crucial and powerful lover for performance is having a way of creativity to continually test, find a big success, and iterate off of that.
We can assist companies to pick which in-app events make the sense also help in creative production and strategy. This makes it vital for brands to experience constantly various types of media and texts.
Google Ads App Campaigns let you upload four lines of words, twenty images, and twenty videos, so taking benefit of all of these different testing choices and constantly switching out assets will let you make the most optimal Google Ads App Campaign.
Prefer App Experience over Story for Video
Video is highly efficient at drawing in leads – they can boost your conversion rates as high as eighty percent. Though, not every video performs well, making it vital to diversify and test different types of videos.
According to Google, favorable videos show the experience of the application as fast as possible. This can include users interacting with the app, showing hands also an efficient use of music that can connect your audience.
Tracking in-app events
Track app events can be highly efficient, as app installs alone do not indicate a healthy application lifecycle. It takes some actions, engagements, and actual in-app events to run an impact on your business.
Within app event selection, assuring you identify some different events to optimize towards is extremely vital. You do not want to pick the end goal to start like that can restrict volume and would not let for Google machine learning to work rightly.
If you are interested in increasing in-app events, Google Ads App Campaigns and buy Google ads account are the most cost-efficient methods to drive users towards action.
Not just do they provide you optimized Google Ads App Campaigns, but they also free up time that’d otherwise be utilized manually creating and testing different ads.
This does not mean Google Ads App Campaigns can just be set up and forgotten about, though periodic media or text testing will keep your advertisement fresh and provide relevant data to assist your Google Ads App Campaigns.
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